TOPICS

Background of the study

Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organi...

BACKGROUND STUDY

In any commercial organization, as well as other sorts of groups, communication is a critical tool. It is an element that may help any company stay afloat. Communication also aids in comprehending the concepts and factors that cross an...

Businesses today are facing one of the most competitive eras in history. The rise and fall of businesses and the outright failure of some businesses suggest that if businesses are not properly managed and do not have a clear direction, its organizational performance and ultimately organizational...

Background Of The Study

In this present era, the production of high-quality products, as proponed by Apudo (2010), has been shown to be a primary factor for consumer retention. Consistent provision of outstanding and quality products through many years...

ABSTRACT:- This study was carried out to examine impact of product quality on customer retention in manufacturing companies in Nigeria using ANAMMCO manufacturing company, Enugu State. Specifically, the study examined  the relationship between product reliab...

ABSTRACT:- The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey...

EXCERPT FROM THE STUDY

Based on the finding of this study, the following conclusions were made:

1. Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
2. Attracting more customers through p...

EXCERPT FROM THE STUDY

Contemporary banks increasingly realize that customer orientation is a very important factor for their success in increasing their business performance in respect of customer treatment, customer focused bank structure and supporting customer with bank technology....

ABSTRACT

This study was carried out to examine the assessment of guests satisfaction of service quality in the hotel industry in Uyo Local Government, Akwa Ibom State. Specifically, the study examined the relationship of service...

ABSTRACT

The study examined brand personality and customer loyalty in Babcock University using of indomie instant noodles of de united foods as a case study. More specifically, the study sought to assess the brand personality and customer loya...

BACKGROUND TO THE STUDY

Total quality management is a company-wide management concept that focuses on continually improving the quality of products/services/processes by concentrating on the requirements and expectations of the customers in order to improve customer ret...

Background Of The Study

Organisations have a greater ability today to establish, nurture, and sustain long-term customer relationships than ever before, with the abilities to respond directly to customer requests and to provide the customer with a highl...

ABSTRACT

This study was carried out to examine role of marketing in nigeria banking sector with special reference to GT Bank, Lagos State. Specifically, the study aims to  bring about a deeper understanding and insight into the practices of relationship marketing a...

ABSTRACT

The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship marketing on customer retention, with custo...

Abstract

The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc.

The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior le...

Abstract

As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deem...

ABSTRACT

The study examined the impact of service quality on customer retention in the Nigerian banking sector. Staff of selected branches of First Bank Plc. in Aba-Owerri Road, Aba, Abia State served as the sample population. The study adopted the survey research desig...

STATEMENT OF THE PROBLEM

Many researchers think that total quality management is old news, many of the new continuous improvement initiatives are based on total quality management philosophies. Total quality management encompasses a number of different initiatives.Juran...

ABSTRACT

This application presents a data management system for a car rental company. This enables the administrator to keep track of all the customers information. This system increases customer retention and simplify vehicle and customers management in efficient way. The car rental ma...

Statement of the Problem

Effective service delivery in the service industry and the banking sector in particular, is the ultimate goal and objective so that customer retention can be evidently possible. More often than not, it can be quite an issue. It is therefore expe...

Background of the study

Customers are a company's financial and intellectual capital, and the attitude and performance of the company toward them determines its survival and success. As a result, many pioneering businesses have adopted a strategy of...

Background Of The Study

Green management has grown in popularity among industry and academia as a way to mitigate the impact of industrial waste and the harms caused by conventional organizations and products. 2020 (Li et al.). Stakeholders and scholars...